Smart Energy GB Animations
Digital, Motion
Staff often overlooked the company’s annual report due to its length and time-consuming nature. A more engaging, digestible format was needed to highlight key insights and encourage deeper engagement with the full report.
THE CHALLENGE
Collaborating with the Finance Director, I identified the most impactful statistics and milestones to communicate. I then storyboarded a compelling video concept, ensuring stakeholders could visualise its effectiveness before production. By combining dynamic motion graphics with clear storytelling, I transformed complex data into an engaging narrative.
MY APPROACH
The video became a core communication tool, shared across all team meetings, increasing staff engagement with the annual report and improving overall awareness of key business insights.
THE RESULT
Smart Energy GB sought to engage key audience segments identified through research, requiring adaptable designs across multiple digital platforms and banner formats. The creative solution needed to be impactful and to align with the brand.
THE CHALLENGE
Recognising the shift toward dynamic content on social media, I leveraged motion design to create visually compelling assets that captured the attention and enhanced engagement. By balancing innovation with adherence to brand guidelines, I introduced a fresh visual approach that elevated the organisation’s digital presence.
MY APPROACH
A highly adaptable, motion-driven campaign that resonated with target audiences, expanded brand reach, and set a new creative benchmark for Smart Energy GB’s digital communications.
THE RESULT