Mind HFEH
Art Direction, Motion, Digital, Print
As a volunteer designer for Mind HFEH, my goal is to create impactful, accessible materials that raise awareness and provide practical mental health support, ensuring the messaging resonates with those in need.
THE CHALLENGE
Leveraging the organisation’s well-crafted brand guidelines, I developed a range of social media assets and print materials, aligning design with evidence-based research. Based on the theme movement for good mental health, I Art Directed the Mental Health Week social campaign graphics I also created the Winter Wellbeing Toolkit, a resource distributed at food banks to offer essential mental health support during the colder months. Thoughtful layouts, engaging visuals, and clear typography ensured the materials were inviting and easy to use.
MY APPROACH
A cohesive, visually engaging campaign that effectively delivers vital information to vulnerable communities, reinforcing Mind HFEH’s mission while expanding its reach across digital and physical platforms.
THE RESULT