APCOA Season Tickets Website
UI/UX, Digital
Old website:
The APCOA Season Tickets website needed a redesign to improve the user experience, streamline navigation, and enhance accessibility. The existing interface lacked clarity, making it difficult for users to purchase and manage season tickets efficiently.
THE CHALLENGE
I restructured the site’s information architecture to streamline the user journey and ensure a more intuitive navigation experience. By refining the UI, I introduced clearer visual hierarchies, optimised forms, and enhanced interactive elements to improve accessibility and usability. Working within technical constraints, I balanced design innovation with practical implementation to create a frictionless digital experience.
MY APPROACH
A refined, user-friendly website that improved accessibility, simplified the purchasing process, and enhanced user engagement—ultimately leading to a smoother and more efficient experience for APCOA customers.
THE RESULT
